Posted: February 24, 2020   •   Posted in: Marketing Tips, Printing

Marketing Tip: Use door drops to promote your business

Door drops are a cost-effective way to get your message across if you are selling to consumers. With the right design, they can be highly memorable and eye-catching.

With the right call-to-action, they can generate a response. In a Royal Mail survey, 59% of people went on to visit the company’s website to find out more information. 37% of people visited a store.

• Door drop mail is kept for 38 days on average (Source: Royal Mail Market Reach)
• 92% of people say they read door drops that get delivered to their home

Popular with restaurants, charities, estate agents, tradespeople and financial services door drop mail gets over the difficulties of having to create a mailing list which is GDPR compliant. Target the area you wish to promote in and use an unaddressed door drop to promote your message.

There are companies who will do the door drop for you (including Royal Mail), but also consider local village newsletters who often may allow door drops to be included.

Make your leaflet stand out with compelling copy, maybe a unique die-cut shape and have a prominent call to action (I.e. make it clear what you want the recipient to do once they have read it).

Looking to create a door drop?

Kall Kwik Bury St Edmunds can help with design, content and printing of your door drop to help you get the best from your message. To find out more, call our team on 01284 752266 or email [email protected].