Content Marketing
Quality content is key to winning sales. It captivates the reader, persuading them to act on what they’re reading. It’s also great for SEO, engaging site visitors, reducing bounce rates, and keeping them coming back for more.
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Creative Copywriting Services Suffolk
Use the power of words to promote your business with Kall Kwik Bury St Edmunds. Faced with the challenge of writing a few words about our business and its products, we could each put something together. However, would it be compelling enough to get customers to read it and - having read it- make an enquiry that leads to business?
Good copywriters are able to take complex products and services and make them easy to understand - and even easier for the reader to grasp the key benefits that the product or service can offer them.
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Effective words for website audiences and Google
Your website is often the first port of call for customers before they purchase. Indeed, research shows that 87% of shoppers begin their product searches on digital channels.
How you describe yourself on your about us page could be the difference between someone wanting to buy from you or work with you, or click the back button and find someone else. How you describe products could be the difference between making a sale or not. Generic descriptions from the manufacturer won’t make you stand out. Original content will.
There are many ways Google’s algorithm decides how to rank your site, but the most important is whether it feels you add value to its users. Users who use them for all their internet searches. Your target audience.
Effective words for printed mediums
On printed marketing materials, the right words can attract attention. They can provoke an audience to act.
Text on printed material should be simple and to the point. The aim is often to get the reader on to your website. Or speaking to a salesperson on the phone or in store.
With this in mind it’s essential that titles on printed materials are short and catchy. British advertising tycoon, David Ogilvy once wrote that: “unless your headline sells your product, you have wasted 90 percent of your money”, so take the time to get this vital element right.
In the body text, Bullet points are effective on leaflets and flyers. Short descriptions can tease an audience, giving them enough information to pique their interest, but leaving them wanting to find out more.
The call to action
And this brings us on to one of the most important parts of print marketing: The call to action. Make sure to tell your audience what to do next. Whether that be directing them to call you, visit your website or redeem a code online, make sure it’s clear and obvious. Without this vital step your customer will discard your marketing and you may never hear from them again.
As you can see, good copywriting takes time, but it can make all the difference to a successful marketing campaign, so it’s well worth investing in.
If you need help choosing the right words to please your users and Google on your website or want a killer headline for your leaflets and flyers, Kall Kwik Bury St Edmunds can help. Our team can help create campaigns that will inspire your customers to take action.