Search engine optimisation (SEO) is a process in which the site is optimised so that it appears higher up in the search engine rankings when a potential customer types in a search phrase into Google.
Having a well-designed website is a great start. But if you can’t be found in search engines such as Google and Yahoo then you are missing out on major opportunities to grow your business by attracting new customers. People simply won’t know that you exist.
There are things that you can do to help improve your rankings yourself and there are areas where we can help. If you don’t have the time – don’t worry, we can manage the whole process for you.
Our websites are built to be easily found and indexed by search engines, maximising their chances of ranking effectively for their chosen keywords and phrases.
We’ll work with you to identify the most relevant search phrases and keywords for your website. We can then use this information to target these phrases.
From scaling the image to improve loading times and creating effective alt tags, we’ll optimise your images for Google and the end user.
We can set up your social media accounts, branding them with custom graphics to match your website and marketing materials. We’ll also add buttons to your website for maximum exposure.
No matter what anyone tells you, no one can guarantee to get your site on the first page of Google overnight (except if you want to pay for a sponsored listing). Nor does anyone know exactly how Google or other search engines rank sites above others. The algorithms used (the way the rankings are calculated) are kept secret and are often changed to make the results more meaningful to searchers. However, Google does provide best practice guidelines and we can make sure your website follows these to help improve your site visibility.
We can also help you claim your Google Local Places listing which is becoming more important if you want to attract business from people who live nearby.