Targeted and timely, email is one of the most powerful items in your marketing toolkit. Focused emails with engaging subject lines and effective calls to action can promote your message to your entire customer base and encourage an action in a matter of seconds.
Why is email marketing so effective?
Read on to find out…
Email has become such a fundamental part of doing business now. It’s also a great way to keep in contact with your customers in a very economic way. A well thought-out email campaign can keep your name in front of clients and generate more business particularly when offering sales promotions.
Your email list is your most important asset. Make sure you collect email addresses as you deal with your customers.
We don’t recommend buying in an email list as the open rates tend to be a lot lower if they haven’t heard from you before. However, in some circumstances there may be no alternative, especially if you are starting a business from scratch.
Consider the following options:
We understand the laws surrounding mass emailing customers and businesses. For example, you must legally make it easy for your customers to unsubscribe. As well as being a legal requirement, it also makes good commercial sense. Why send something to someone if they don’t want to receive it – it wastes your money and their time.
We will make sure your emails allow this and any unsubscribers will automatically be exclude from future mailings – you don’t have to worry about updating your mailing list – we do it all for you.
We have all heard of the old saying that “half of my advertising works, but the problem is I don’t know which half”. This doesn’t need to happen with email marketing. We provide a report showing you how many people have opened the email, how many clicked through to your web site, how many unsubscribes there have been etc.
As well as providing the report – we will actively monitor the result ourselves and make suggestions on how we can optimise for greater read and click through rates.