Building a good email list
Your email list is your most important asset. Make sure you collect email addresses as you deal with your customers.
We don’t recommend buying in an email list as the open rates tend to be a lot lower if they haven’t heard from you before. However, in some circumstances there may be no alternative, especially if you are starting a business from scratch.
Consider the following options:
- Add a Join our mailing list button on your website
- Produce a newsletter which people can sign up to
- Ask your customers if they would like to receive information on special offers from you by email (you could produce a simple card and then include with any orders you send out)