Print, Design & Websites
Posted: February 18, 2019 • Posted in: Marketing Tips, Printing
If you’re just starting out in business, you’ll need many things. A great business idea. A unique selling point. You’ll want to create a brand, one which your customers will recognise instantly. And you’ll need printed materials which will ensure you can be contacted easily.
Here we’ve selected five essential printed items (and one that’s definitely not printed) that you’ll need for your start-up business…
Your brand starts with an effective logo. Reflective of your business’ philosophies and values your logo is something that will help you to stand apart from your competitors.
But there are a number of decisions to make. Do you go traditional or modern? Simple or abstract? Coloured or monochrome? We’ll create a logo which conveys the image you wish to project. One that reflects your business values, and your personality.
We’ll provide your logo as a vector so it can be blown up to any size without loss of quality. This means it can be used on all your business stationery or even a billboard poster and your website. When it comes to business stationery, you’ll need the basics to create a great impression. A business card can be handed over on a business meeting, a compliment slip after a transaction.
Be aware, that as a sole trader you must include your own name and business address on all your letterheads and order forms by law. For partnerships, the names of all partners and the main office address must be included on all business stationery, and for limited companies, the registration and place of registration must also be included.
Style Guidelines
While you may feel style guidelines are for big brands, you’d be missing a trick. Considering how your logo can be used early on in your business life can help to build your brand from the get-go. Considering colour palettes, fonts, logo use and tone of voice can ensure all your marketing is on brand from the very beginning.
In the first instance you’ll need to get noticed. Publishing a print advertisement in a local magazine or newspaper which specialises in your business or area is one of the easiest ways to raise awareness. Alternatively, online or social media advertising can help to promote your business to a new audience.
We can create adverts that stand out and get you noticed.
To get your name out in the ‘real world’, you’ll no doubt be travelling around local trade fairs, promoting your products or services to anyone and everyone. But what is the best way to ensure you’re remembered after the event? Promotional products or branded giveaways can remind your prospective client of you and your business months after your meeting.
Our sister company Recognition Express Suffolk is a promotional product and corporate branded merchandise specialist. Contact us for the best-branded giveaways and swag for your event.
Whether full branded uniform or simple polo shirts embroidered with your company logo branded clothing can make you look professional and trustworthy.
If you work outdoors, hoodies, beanies and hi-vis clothing can keep you warm, safe and looking great while on site.
We did promise one non-print related idea. A website is a must for any new business. Often the first place someone will go to find out more about you and your business, having a professional looking site is essential. Whether a simple one-page site with a bit about you and some contact details or a multi-page site with an ecommerce facility to sell your goods, we create bespoke websites which show your business in a great light.
This is just the tip of the iceberg of what Kall Kwik can offer for your new business. We offer the complete range of marketing and branding expertise. Our team of graphic designers can create artwork that will impress even the biggest of clients, while our print team will ensure your printed materials look the business. Online, our web developers will create websites that look great, with our copywriter able to write text that Google will love. To find out more, contact us on 01284 752266 or email [email protected].
Read more: ‘The importance of business cards in a digital age’
