Print, Design & Websites
Posted: May 22, 2014 • Posted in: Printing
If you’re looking to be the top dog in your market, you need to make sure your brand is seen in all the right places. If you’re planning a marketing campaign, a great way to increase its effectiveness is to use a promotional product.
There are literally thousands of options to choose from, so how do you go about picking the right one for your business?
A survey by the British Promotional Merchandise Association revealed the top ten most popular items bought in the UK were:
For many businesses, participating in an exhibition or organising an event, can be the catalyst to identifying what is needed to attract attention to their stand. The giveaway needs to reflect the brand positioning of the company; if you’re selling to the top end of the market your promotion needs to reflect this.
Try and pick an item that will be of use to your clients and will be retained, rather than just opened and then discarded. Promotional items can also be used as a “call-to-action” to encourage your customers to respond to an advert or mailshot for example, in return for receiving a promotional gift.
At Kall Kwik we’ve worked with companies large and small to help come up with the perfect promotional product to get your message across.
Recognition Express Suffolk is our sister business, since introducing the concept of name badges to Europe in 1979, Recognition Express has developed into the leading provider of corporate recognition products. From name badges to promotional items, custom clothing to signage through to business gifts and staff awards we feel Recognition Express is uniquely positioned to meet the needs of our customers in Suffolk.
We produce lots of our products in-house and can show you product samples. Just pop-in for chat.
Perhaps a cheap and cheerful give-away for an exhibition, a novelty insert for a mail-shot or even personalised chocolates? Our comprehensive range of products will offer you unparalleled choice, value and quality. So if you want to avoid being in the doghouse the next time your boss asks about your marketing ideas why not call us now on 01284 752266 and we’ll help sniff out a great deal for you.
