Print, Design & Websites

Posted: July 4, 2017   •   Posted in: Marketing Tips, Printing

4 creative ways to ensure your packaging delivers

As well as being functional – protecting the merchandise and complying with couriers’ requirements – packaging can also be a useful marketing tool.

Whether you’re an international fashion retailer or a small ecommerce company, the packaging you send your products in could make all the difference between gaining repeat orders or never seeing your customers again.

These four tips will ensure you create a great first impression:

Tip 1: Branded Boxes

A printed box branded with bright imagery and your company logo can really make your packaging stand out. Vital to establishing your brand long term, a printed box can really reinforce your company image.

At Kall Kwik Bury St Edmunds, we can offer an extensive range of packaging for any situation. Presentation boxes, gift packing, hard wearing boxes, carry boxes, bottle boxes – we have the ideal solution for your packaging needs.

Our flat packed boxes can be easily assembled and printed with your own design. Whether you’re selling jewellery, alcohol, food or cosmetics, striking packaging solutions with the ‘wow’ factor are sure to attract attention.

Tip 2: Send with compliments

A handwritten or printed compliment slip can add a personal touch to your parcel, as well as promoting your brand name, address and website. This can be especially useful if you sell on sales channels such as Amazon and eBay, where you can’t advertise your site on their platform. A handwritten note can also add to the personal feel of the transaction, making your company more memorable.

Tip 3: Advertise promotions

Adding a leaflet, postcard or business card to the order can be a good way of advertising a promotion or a special offer for new customers. Print a discount code giving the customer money off their next order, or highlight other products that may be of interest to them.

Tip 4: Stickers

While branded boxes are impressive, a cheaper option may be to brand a plain brown box with an advertising sticker. Consider displaying your company logo, or advertising your website or social media pages. Perfect for decorating an otherwise boring box, a sticker is a good way of adding colour to really make you stand out. For products that are wrapped in tissue paper or bubble wrap inside a box, a sticker may be a nice way of sealing the paper together.

Packaging that delivers

As you can see, packaging doesn’t have to be boring. To find out how Kall Kwik can help you create a great impression with your parcels, call us on 01284 752266, or email [email protected].

Read more: ‘5 ways to use stickers in your advertising campaigns’ »

Read more: ‘Can emojis work in Marketing?’ »

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