Print, Design & Websites
Looking to be found in Suffolk? We offer local companies a Search Engine Optimisation (SEO) service to help get your website to rank at the top of Google. Contact our website developers on 01284 752266 or email [email protected] to get the ball moving.
Search engine optimisation (SEO) is a process in which the site is optimised so that it appears higher up in the search engine rankings when a potential customer types in a search phrase into Google.
Our website team analyse how people are searching for your business and we then optimise your website to make your business as relevant as possible for those keywords. Helping generating real traffic and enquiries – not just a spike in pageviews.
Get in touch about your websites SEO
Our websites are built to be easily found and indexed by search engines, maximising their chances of ranking effectively for their chosen keywords and phrases.
The key to SEO is great content. Engaging blog posts, informative pages packed with keywords or emails with effective call to actions all improve how your page performs and ranks.
We’ll work with you to identify the most relevant search phrases and keywords for your website. We can then use this information to target these phrases.
From scaling the image to improve loading times and creating effective alt tags, we’ll optimise your images for Google and the end user.
We can set up your social media accounts, branding them with custom graphics to match your website and marketing materials. We’ll also add buttons to your website for maximum exposure.
We’ll create email campaigns that are targeted and timely. With full reporting, you’ll be able to see exactly how successful your campaign has been.
Search engines rank sites based on a number of factors. Estimates suggest that there are over 200 considerations that Google takes into account when ranking sites. These factors are then entered into a complex algorithm (a process or set of rules to be followed in calculations) to determine where the page ranks.
Although these ranking factors are not disclosed, it’s accepted, through experience and testing, that the following factors are amongst the most important:
So, in basic terms, you’ll need your site to be well structured, responsive, fast loading and packed full of high-quality content that is liberally scattered with relevant keywords. This should then result in good inbound links and engaged visitors who spend a long time on the site.
Get your website ranking higher
Again, this can vary, but we would suggest that a site should have found it’s natural ranking after about 3 months. Pages can take years to appear on the first page, however.
For local businesses, appearing highly in these results is vitally important, and can be the difference between getting a job or losing out to a competitor.
There have been many studies into the importance of ranking highly in search engine results. Because of the many variables involved the figures vary hugely. Some suggest appearing in first place will get you up to 45% of all click-throughs for that search term. Others suggest this is only 25%. Regardless, they all agree that ranking number one gets you significantly more traffic to your site than the site ranking second. This is then true of the relationship between second and third, all the way to sixth where it starts to even out (often because people don’t scroll down that far).
Get in touch about your websites SEO
SEO is a complex and ever-evolving practice. If you’re looking to create great, keyword rich content to help you rank more highly, especially in local searches, Kall Kwik can help. We can generate this content for you in the form of interesting blog articles related to your business and optimised service pages, which could just give you edge over your competitors.
Why not give our website development team a call on 01284 752266, or email [email protected].
Get in touch about your websites SEO
