Print, Design & Websites

Posted: January 2, 2024   •   Posted in: Marketing Tips

How to stand out and get the best results from a show

Shows and events provide an excellent opportunity for companies to showcase their products, connect with potential clients, and stay updated on industry trends.

However, with numerous competitors vying for attention, it’s crucial to stand out and attract visitors to your stand. At Kall Kwik Bury St Edmunds we’ve helped many companies over the years and have put together the following tips on how to maximise your event experience and ensure your stand is a magnet for people visiting the show.

Choose the right show

One of the most critical factors in trade show success is selecting the right event for your company. Consider the target audience, exhibitor profile, reputation, and logistics of each trade show you are interested in. Make sure the attendees align with your target market to maximise your chances of attracting visitors to your stand. Where possible always try and visit the show the previous year, before committing to a stand, and talk to exhibitors to see what sort of a show they have had.

Prepare early and set clear goals

Preparation is key to making the most of a show. Start early by sending out invites, promoting the event through your social channels, and booking appointments with important prospects. Clearly define your goals and objectives for the exhibition, whether it’s generating sales, building brand awareness, or networking with industry professionals. Setting specific goals will help you stay focused and allow you to measure the success of your trade show efforts.

Invest in a high-quality exhibition stand

The design of your stand plays a crucial role in attracting visitors. Our experienced graphic designers will work with you to create a visually appealing and professional stand that represents your brand effectively. Depending on your budget and audience, we offer so many options from full-blown exhibition stands which can be reconfigured for use at different events, through to pop-up stands and roller banners. We can talk you through some of the choices and come up with a plan to create the stand of your dreams. You can find out more here.

Design a stand with impact

Avoid creating a closed-off stand. An open layout encourages more interaction and invites people into your space.

Ensure your exhibition stand stands out by getting the team at Kall Kwik Bury St Edmunds to design and print impactful graphics and displays. Whether you intend to use shell scheme graphics, pop-up stands, or fabric display stands we’ll make sure your stand looks visually appealing and informative. Use bold colours and high-quality images to attract visitors from across the show floor.

Promote your presence in advance

Don’t wait until the day of the event to promote your participation. Use your social media platforms to create buzz and excitement before the show. Use the event’s official hashtags and share sneak peeks of what attendees can expect at your stand. Consider offering special promotions or discounts to customers who find you through social media, encouraging them to visit your stand.

Branded Giveaways

Provide high-quality, branded giveaways that are relevant and useful. Make sure you have plenty of business cards, brochures and branded merchandise to give out, so that when attendees get home they have a tangible reminder of how you can help them as a business. We can help design and print all of these for you to make sure you present a coordinated look.

Engage and interact with visitors

Once visitors arrive at your stand, it’s crucial to engage and interact with them. Use games, competitions, or interactive experiences to capture their attention and to start conversations. Think outside the box and consider incorporating a Wheel of Fortune prize, or how about racing driving simulators to create a sense of excitement and friendly competition? Engaging visitors in a fun and informal manner will help build relationships and increase the likelihood of converting them into clients.

Make use of social media

Don’t forget to leverage social media during the show itself. Create a unique hashtag for your stand and encourage attendees to tag and share their experiences. Assign a team member to monitor social media mentions and engage with others posting about the event. This will help expand your reach and create additional buzz around your stand.

Friendly and knowledgeable staff:

Create a professional look for your staff by providing branded clothing, whether that be polos, shirts or shell jackets. Ensure that your team is well-trained, friendly, and knowledgeable about your products or services. Approachability and expertise go a long way in attracting visitors and a smile goes a really long way too.

And please, make sure no one stands with their arms crossed or is continually on their phone!

Offer incentives and special offers

To encourage on-the-spot conversions, offer incentives or special offers to visitors who sign up or make purchases at the trade show. This could include exclusive discounts, limited-time promotions, or freebies for immediate engagement. Providing tangible benefits will increase the chances of visitors taking action and becoming loyal customers.

Demonstrate expertise

If possible, secure a speaking spot or conduct a workshop at the show to showcase your expertise and position yourself as an industry expert. Sharing valuable insights and knowledge will attract attendees to your stand, as they perceive your company to be knowledgeable and trustworthy.

Follow up after the show

The show doesn’t end when the event finishes. Follow up with leads and connections made during the event to develop relationships and convert prospects into customers. Personalise your follow-up communication and provide additional information or offers to keep the conversation going.

Measure and evaluate results

Lastly, measure and evaluate the results of your show efforts. Analyse key metrics such as lead generation, sales conversions, and brand awareness to determine the success of your participation. Use this data to refine your trade show strategies for future events and continuously improve your return on investment.

Whether you are attending a local show run by the Chamber of Commerce or at a national event attracting international visitors, Kall Kwik Bury St Edmunds can help you in so many ways. From stand design and providing exhibition graphics, through to marketing materials and branded giveaways we can work with you to ensure your company stands out from the competition and attracts valuable visitors to your stand. With careful planning and execution, trade shows can become an important marketing channel for your business.